Swedish pop star, Tove Lo along with Charli XCX, Icona Pop, Alma, and Elliphant released an NSFW but ridiculously fun music video about how to pleasure your female partner, letting women know how they deserve good sex. Think of it as a tutorial for men who don’t know how to go down.
Directed by Broad City producer/director Lucia Aniello and starring Paul W. Downsas as Alex, a guy who needs a little work on his form, and actress Jessy Hodges as Greta, who encourages her man to attend the seminar. That’s where Tove Lo and her supergroup come in to get this man, specifically his tongue, in top shape.
By the end of the video, it seems the seminar may have worked too well, since Greta decides to break up with Alex to go back and join Tove Lo’s crew. Alex is cool with it, though as he walks along and even invites guys in the street to attend the seminar.
In an interview with SPIN Magazine, Tove Lo explains her ideas about the video. “This song was written with a lot of sass and cheekiness and it was important to me that the video showed that. Couldn’t have found a better partner in crime to bring it to life than Lucia.
It was SO MUCH FUN,” Lo said in a statement. “All the girls completely slayed their performance both on the track and in the video. I’m so honored to have these powerful voices be a part of it and have so much fun with it.”
Speaking to NME about her approach to expressing sexuality through her music, Tove Lo said: “I choose to rub it in people’s faces even more. If you look at the record title, the artwork – it’s obviously done as a reaction to reactions. For me, it’s very artistic rather than just a picture of my ass. Obviously, that’s going to upset a lot of people – ‘why does she have to do that?’ This feels good to me. I’m not doing it because someone’s telling me not to, but I feel like ‘oh, come on’.”