BTS fans from all over the world were hyped as the boys unexpectedly dropped the music video of Black Swan last night, March 4, 2020.
No previous announcement. No playful teasers. They just dropped it. Just like that.
Black Swan is the lead single off their latest album Map of the Soul: 7. Directed by Yong Seok Choi, the video features the boys performing on a stage in a dark theater, transforming from white into black swans. The music video follows the release of the Black Swan art film, which was performed by MN Dance Company.
Black Swan MTV is a cinematic masterpiece
Stunning visuals, awe-inducing choreography with a touch of contemporary dance, and a cryptic, theatre-inspired theme had the ARMY calling the video a piece of art. The overall dark atmosphere evoked by the clip also gave way to various fan theories as to what the song was about. Some fans think it has something to do with the hollywood film Black Swan starring Natalie Portman. Some fans also think it’s got something to do with their struggles in maintaining their persona as public figures.
Wait, there’s more
— lauv (@lauvsongs) March 4, 2020
Not long after the Black Swan music video release that drove the fans into riot mode on social media, @Lauv posted a teaser clip on twitter for their collab song entitled Who. We can still remember the excitement when the two pop artists serenaded us with their previous collaboration called Make It Right. And we’ve got another one in the making.
Were you also pumped by the surprise release of Black Swan? What do you feel about these BTS gimmicks?