Mixer, the Microsoft live-streaming platform, ceased its operations on July 22.
Mixer Partners, streamers, and community – today, we've got some very big news for you.
While we’ve decided to close the operations side of Mixer, we're officially partnering with @FacebookGaming and we're cordially inviting all of you to join.
— Mixer (@WatchMixer) June 22, 2020
For a bit of background, Mixer is Microsoft’s live streaming platform and it officially launched on January 5, 2016. It is the tech-conglomerate’s answer to Amazon’s Twitch, Facebook Gaming, and YouTube. During its relatively short run, it made quite a following, especially after the signing of prominent streamers, Shroud and Ninja, which boosted the platform’s popularity. However, it couldn’t keep up with the level of popularity and engagement of its more established competitors.
So on June 22, Microsoft announced that it will cease the operations of Mixer. Due to this, current Mixer streamers, creators, and partners will be given an option to move to Facebook Gaming. This news might be a bit of a shock to some as Mixer is relatively new in the world of live-streaming. The official date of its shut down is on July 22, less than a month from now. Until then, Mixer will continue to exist as a platform. Better cherish the remaining days!
What does this mean?
If you are a fan of a current Mixer streamer, fret not. Microsoft partnered with Facebook through Facebook Gaming to give its community another platform to continue the work they’ve started over at Mixer. If you are part of the Mixer community and are having doubts and confusion about the overall situation, we compiled relevant details for you from the Microsoft Mixer Team. Read below:
- Mixer Partners will be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible. Mixer Partners will receive an update from Mixer today on how to kickoff the sign-up process.
- Streamers participating in Mixer’s open monetization program will be granted eligibility for the Facebook Gaming Level Up Program, where you can continue to grow and monetize your streams. Facebook Gaming will also fast-track onboarding for eligible streamers.
- At FB.gg/Mixer, Mixer viewers can connect their Mixer account, and Facebook Gaming will show the Facebook Pages for all the available Mixer channels you follow so that you can easily follow them on Facebook. Facebook Gaming will also offer a few special welcome packs for viewers who visit from Mixer.com in the coming weeks.
- We encourage all Mixer viewers to spend their remaining Embers and Sparks to help support your favorite Mixer Partners and streamers. Mixer Partners will receive double-payment for all of their earnings in the month of June – so your support of Embers, Sparks and channel subscriptions for Mixer Partners will go even further during the rest of this month.
- Viewers with outstanding Ember balances, channel subscriptions or Mixer Pro subscriptions will receive Xbox Gift Card credit as a thank you for your engagement on the platform.
- The Mixer service will continue to run through July 22, 2020. After that, Mixer.com will redirect to fb.gg, Facebook’s desktop home for gaming video, Mixer broadcasting on Xbox One will be temporarily disabled and the Mixer apps will notify or redirect viewers to continue watching their favorite streamers at Facebook Gaming.
If you are a Microsoft Mixer streamer, this may seem like a step back for you, years of hard-work down the drain, but if you look at the bright side (and if you actually read the terms of the deal, you will most likely end up fine), this can signal a start of something new. Do you stop altogether and waste precious time, effort, and money you put into your streaming career? Or do you take it on as a challenge, to improve and adapt? We all know that change is inevitable, so it’s up to us to make that change count.
The move to Facebook Gaming is merely an option, so don’t expect all of your favorite streamers to actually go through and choose Facebook. They might get a more attractive offer from Twitch or YouTube, you can never be too sure.
For the streamers and content creators still in the fence, people will follow you if they really enjoy your content, regardless of the platform. I know my telling you this doesn’t mean much, but as a viewer and an avid Twitch user, if my favorite streamer (Imaqtpie) switches over to Facebook Gaming or YouTube, I would make the switch as well.
In the mean time, while things remain in limbo and as Mixer streamers make their decision, whether to Facebook or not, why don’t you check out our top rising streamers of the week?
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