Great news, everyone! Celebrating the 146th anniversary of their blue jeans, Levi’s® 501 Day lets you customize your favorite 501 classic jeans to your liking!

To mark their 146th anniversary, American clothing brand, Levi Strauss and Co. is launching Levi’s® 501 Day. Running from May 18 to 30, you customize and design your favorite classic blue jeans. They’ll also be showcasing stylish and artistic jeans customizations from their content creators at SM Makati Levi’s Tailor Shop.

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Admittedly, Levi’s® 501 classic blue jeans have been and will always be their flagship product. Suffice to say, all throughout the years, it has indeed seen a lot of trends. Indeed, it became a blank canvass of people for their creative statements in life. The 501’s experienced being ripped, distressed, painted on, cut and patched up over and over again. Nevertheless, it never lost its luster as a staple fashion piece for everyone.

To mark a new year, Levi’s® want everyone to go put their own mark on the classic 501 blue jeans. Our parents had their chance to make their own mark with it. And this time, it’s our chance to make our own statement. Now, it’s our 501, our own statement. The sky is the limit. Create your own stylish 501 masterpieces and inspire the next generations with this counterculture denim piece that everyone will love.

So, join other collaborators, creatives and content creators and give your own creative take on the 501 jeans. For a minimum spend of Php 3,500 on your 501 jeans, you’ll get three free customizations. You can avail this service at SM Makati Levi’s Tailor Shop on May 25 – 26.

What is your dream 501 jeans design? Are you ready to make them a reality with Levi’s® 501 Day? Share us your thoughts on the comments down below. Or hit us up on our Facebook or Twitter @UDoUPh.