If you’re so curious about how Korean Wave spread successfully in the world, then dive into ‘Hello Hallyu’!

Try to wander around and you’ll see that many people are definitely hooked in Korean world. Of course, our country was not spared from this trend, and has now fully embraced all forms of Hallyu—K-pop, K-drama, K-beauty, K-fashion, and even K-food.

In response to the rise of the popularity and growth of Korean culture in the Philippines, ABS-CBN Books launched Hello Hallyu, a fan book on the Korean wave that examines the spread of Korean Wave from a global perspective . You can see how it all started, how instrumental were other Asian series became a general interest  and what paved the way for K-pop to blossom.

What’s more, Hello Hallyu also featured four Korean artists who represent the pinnacle of the Korean Wave in the country. Moreover, this book aims to shine a light on all of these things, and celebrate the passion of every fangirl and fanboy who has embraced the Korean culture as part of their own. Great part to start with, right?

The book also showcases the crucial role of the fan clubs in the growth of the Korean wave through the years. It was made possible through the support and collaboration of many groups such as Nature Republic, ABS-CBN Events, Ovation Productions, MLD Entertainment, KPOPCON, PKCI, and FanLive.

Written with factual information and wit, Aya Villareal, has been a long-time K-pop and K-drama fan who has made Korean culture her life’s work. Her company, FanLive, is now instrumental in bringing Korean acts in the country.


Where to buy it? Hello Hallyu is now available at ABS-CBN Books’ online stores: ABS-CBN Books Facebook page, Lazada, and Shopee.

What do you think of the phenomenal spread of Korean Wave in our country?

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