Oh, the many things we can learn from Nadine Lustre in Wildest Dreams, as we continue to support and stream the masterpiece.

When we talk about the good times of OPM, and we do talk about one specific time, we probably have in mind the nineties where rock bands that are still well-loved today had their chance under the spotlight and shook the heart of Philippine culture to carve an industry of its own.

It redefined what OPM meant apart from the usual ballads and “global sensation” repertoire that often dominated the pop scene and is highly influenced by foreign culture. This is not to say that rock bands that came before weren’t as effective, they just didn’t have as much time of day as the bands in the nineties.

That historical mark in our culture paved the way for most of the younger generation who grew up learning their songs either armed with a guitar, their own voice, or some other instrument of choice which was usually within the rock ensemble. It also gave way to a truly Pinoy musical performed 100% with a single 100% Pinoy band’s discography truly a gift that keeps on giving.

Any attempt at making pop hits, at least for the highbrows of our nation, were quick to be labeled as “baduy” or tacky, save for a few that really sparked a meaningful conversation about Filipino culture but also ended up fading in the background.

It’s very true that there exist indie musicians or homegrown “pop” talent that haven’t yet caught the public eye but have so much to offer that’s at par with “global” standards and I’m here to root for them. I root for them with as much frustration I have for the general population who have not seen beyond noontime TV talent and karaoke biriteras whose only shot to fame is narrowed by what Filipinos conventionally view as talented musicians.

That or make your way through the conventional acting pool at a young age and swim with the sharks to get the public’s attention. This route of becoming a singer from gaining popularity as an actor is not really well-received especially by “actual” musicians since they view themselves as robbed of the chance at success by an already-successful person.

Nadine Lustre took the route of becoming an actress first and later on debuting as a singer. Like I said, it wasn’t well-received, people were tired of actors and actresses claiming the singer title as well so overall, not a lot of people found it in them to support her and her crew, Careless Music. Until now.

What we learned from Nadine Lustre’s Visual Album Wildest Dreams

1.Nadine Lustre is unlike any Filipino artist we have ever seen before. She started out like many of the other artists but decided that she was going to make a name for herself and break free of any standard that isn’t her own.

Nadine Lustre's Wildest Dreams - White Rabbit - Nadine Lustre Visual Album 2020
Nadine Lustre’s Wildest Dreams – White Rabbit

In the first song of the visual album, White Rabbit, Nadine makes it obvious that she is talking about falling down the rabbit hole of superficial fame and being heavily curated while under the spotlight. This commentary on the illusion of fame which is broken by her own deep reflection to find herself is definitely something that I did not expect from the superstar.

2.Nadine Lustre is unlike any artist for that matter. We should stop pitting artists against each other. When Wildest Dreams was released on October 31, the comments which were initially in awe with Nadine was suddenly overtaken with hate for her allegedly copying Beyonce’s Black is King Visual Album.

Nadine Lustre's Wildest Dreams - White Rabbit - Nadine Lustre Visual Album 2020
Nadine Lustre’s Wildest Dreams – Ivory

While I haven’t seen Black is King, I have to say that there is literally no 100% original art out there and that is a fact known to any creative. The line is drawn between admitting to being inspired by a piece and claiming full ownership. Also having to compare each artist with every other artist exposes your own very narrow views in creativity.

Nadine Lustre's Wildest Dreams - White Rabbit - Nadine Lustre Visual Album 2020
Nadine Lustre’s Wildest Dreams – White Rabbit

Each artist’s work should be evaluated according to the blood, sweat, and tears it took to put the entire production together for the world to see and for Wildest Dreams, there were probably a lot of those shed by the entire team for pulling this all off with just a month’s worth of shooting.

3.Wildest Dreams was a masterpiece built upon and with the skillful mastery of Filipino creatives. In addition to P-pop being repeatedly labeled “baduy” Filipino creatives tend to also get that rep. One main reason why this project tugged at my heartstrings so badly was that I am a Filipino creative who badly needed inspiration within my own race. This Visual album was not only to showcase Nadine Lustre’s well-endowed talents but Filipino creatives’ as well.

Nadine Lustre's Wildest Dreams - Ivory - Nadine Lustre Visual Album 2020
Nadine Lustre’s Wildest Dreams – Ivory

Her seemingly bottomless array of costumes and couture were all Filipino designed and/or styled by a Filipino stylist. The production team and talents were homegrown as well (which as a dreamy-eyed, small-time, production designer I was stoked about).  The prose and poetry of the entire shebang were written by the director as well which meant that the masterful spoken word which sewed all six music videos together was written by a Filipino as well–absolute gush!

Nadine Lustre's Wildest Dreams - Grey Skies Nadine Lustre Visual Album 2020
Nadine Lustre’s Wildest Dreams – Grey Skies

Overall, everything in the music video was well-thought-of and panned-out very well by Filipinos and that makes me all the more kilig about this masterpiece.

4.Maybe Filipinos are finally ready for a higher form of content. Nadine Lustre–one of the country’s most sought-after actresses–and her artistry in Wildest Dreams really makes me think that this has finally paved the way for an appreciation for a higher form of content for Filipinos in Filipino entertainment. I’m talking about the tired and formulaic telenovelas, the dry music videos that usually embody the pop scene, the utterly nonsensical comedies that plague national film festivals.

Nadine Lustre's Wildest Dreams - Glow - Nadine Lustre Visual Album 2020
Nadine Lustre’s Wildest Dreams – Glow

I’m not saying that they’re inherently bad but it’s something that we should have left in the eighties. I’m just so tired of keeping Filipinos out in the dark of the kind of meaningful content that enriches and enhances us as a culture. This pop culture piece really gives me hope that it’s a harbinger of higher content for our very rich but stifled Filipino culture.

5. Wildest Dreams is bound to be the blueprint for young Filipino creatives. When I was deciding on my future industry at some guidance counselor’s career assessment, I knew I wanted to be in the film industry but of course, Hollywood was my dream. I didn’t know anyone in the local film scene and I feel like if I had seen Wildest Dreams then, my idols would probably comprise of homegrown talents.

Nadine Lustre's Wildest Dreams - Wildest Dreams - Nadine Lustre Visual Album
Nadine Lustre’s Wildest Dreams – Wildest Dreams

That being said, young creatives out there who haven’t found themselves in mainstream Pinoy media, maybe you’ll draw inspiration from Wildest Dreams–as I hope you do. Not only did they optimize every avenue of Filipino craftsmanship, they also tastefully showcased our heritage, with Tagalog prose lines and native folklore in Nadine Lustre’s diwata and goddess. It was such a delight to watch the surreal story of this woman’s growth.

Nadine Lustre’s Wildest Dreams

Not to be overly cheesy but never in my wildest dreams did I ever imagine a production such as this by Filipino creatives, and I feel quite ashamed of that and immensely hopeful for the future of mainstream media in the Philippines.


If you haven’t watched the masterpiece I haven’t gotten tired of mentioning over and over again, go watch Nadine Lustre’s Wildest Dreams and take that 33 minute and 1 second surreal trip of our very rich Filipino culture and of course, stream Nadine Lustre’s ethereal album.


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