I bet you didn’t know this shocking fact about your favorite Japanese brand!

boycotting MUJI

A viral Twitter thread has been circulating online that reveals who the major owner of MUJI Philipines is! And because of it, people are now boycotting MUJI! Find out more, right here!

So ICYDK, MUJI is a Japanese-born brand that sells anything from stationery to household items. It came to the Philippines in October of 2010. And one of its major appeals is its minimalist aesthetic. Although in Japan, MUJI is known as the “no-brand” brand or the generic brand. Unlike here in the Philippines, the brand is considered to be an elite brand exclusive to the higher social classes due to its pricing.

boycotting MUJI

And the reason for its exorbitant pricing its because MUJI Philippines is majorly owned by SSI Group Incorporated. The same company that brought brands like Michael Kors, Lacoste, Prada, and other high-end brands to the Philippines. But what irks netizens is not its alignment with luxury brands or its pricing, but the fact that SSI Group Incorporated is owned by the Tantocos.

So is it time to boycott MUJI?

Although the call to boycott is mostly brought about by the hate for anyone and anything related or benefitted from the Marcos regime, and not the quality of the products. Especially since there is still a sizeable pool of target consumers of the brand.

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So will you be boycotting MUJI now too? We’d love to hear what you think! So share with us your thoughts in the comments down below! Or hit us up on our Facebook or Twitter @UDoUPh.