I bet you didn’t know this shocking fact about your favorite Japanese brand!
A viral Twitter thread has been circulating online that reveals who the major owner of MUJI Philipines is! And because of it, people are now boycotting MUJI! Find out more, right here!
So ICYDK, MUJI is a Japanese-born brand that sells anything from stationery to household items. It came to the Philippines in October of 2010. And one of its major appeals is its minimalist aesthetic. Although in Japan, MUJI is known as the “no-brand” brand or the generic brand. Unlike here in the Philippines, the brand is considered to be an elite brand exclusive to the higher social classes due to its pricing.
And the reason for its exorbitant pricing its because MUJI Philippines is majorly owned by SSI Group Incorporated. The same company that brought brands like Michael Kors, Lacoste, Prada, and other high-end brands to the Philippines. But what irks netizens is not its alignment with luxury brands or its pricing, but the fact that SSI Group Incorporated is owned by the Tantocos.
guys i died. i just learned that the Muji branches in the Philippines (Muji Philippines Corp.) is jointly-owned (with 51% stake) by the Tantoco family.
1. no wonder Muji is so expensive.
2. the Tantocos are Marcos cronies. i have been played. 🤡 excuse me while i CRY
— in love with adam huber Help (@aleijn) December 17, 2019
So is it time to boycott MUJI?
we been knew muji is capitalistic af but DAMN it’s jointly owned by marcos cronies 😭 time 2 boycott ✌🏼
— 𝙖𝙗𝙗𝙞𝙚 💙 (@ysabellayao) December 17, 2019
boycott muji !! im so sorry muji frens, stop buying pens from this brand 💀 https://t.co/WKQtxpdLFu
— 𝘧𝘢𝘺𝘦 🕊 (@_fayerdl) December 17, 2019
Anyway, Muji’s pricing model in the Philippines doesn’t make sense against their branding as a “no-brand quality goods”. In Ph, Muji seems like a luxury. But then again, the Tantocos operates the Muji chain in the Philippines and what are the Tantocos known for? Rustans
— Kae (@ifyouseekkae) December 16, 2019
Although the call to boycott is mostly brought about by the hate for anyone and anything related or benefitted from the Marcos regime, and not the quality of the products. Especially since there is still a sizeable pool of target consumers of the brand.