Guess who’s back, guess who’s back, guess who’s back? It’s been a long couple years of waiting, but Eminem’s “Revival” is finally here!
The Witch Hunt for the Album
Over a year ago, Eminem announced that he was working on his ninth studio album by releasing his single “Campaign Speech” on Twitter. Being one of the best-selling rappers of all time, rumors began to spread almost immediately. Reports of the album being called “Success,” a release date for January 2017, and a fake track list flew from one end of social media to another. Nothing came out, of course, but he headlined three performances in Reading, Glasgow, and Leeds from February to March 2017.
He began to make headlines again at the 2017 BET Hip Hop Awards with his freestyle “The Storm.” The Donald Trump diss track instantly went viral, garnering millions of views within the first couple weeks. Fans of the rapper perked up when his manager Paul Rosenberg posted an photo of Yelawolf’s “Trial by Fire” on Instagram; in the background, they spotted a billboard promoting a drug called “Revival” with the E reversed, just like Eminem’s previous logos. The billboard featured a website with a handful of Eminem-related things—a promotional video with “Lose Yourself” playing and references to songs like “Brain Damage” and “Role Model.” The drug was also said to cure a non-existent disease “Atrox Rithimus” which in Latin translated to “terrible rhyme.” When the phone number on the website is called, Dr. Dre’s “I Need A Doctor” plays in the background. All these clues led fans to believe that the new album will be called “Revival” and follow suit to his two previous albums “Relapse” and “Recovery.”
Number One on the Billboard?
The first single off the album, “Walk on Water,” features Beyonce and was released on November 10. Eminem performed it live at the 2017 MTV European Music Awards with co-producer Skylar Grey on vocal duties. His follow up single “River” featuring Ed Sheeran was released on December 8. Finally, today on December 15, “Revival” is available.
With Dr. Dre on board as the album’s executive producer, and Rick Rubin, Skylar Grey, Mr. Porter, and Alex da Kid on board, “Revival” stands as a reminder that Eminem is only getting better with age. In the era of SoundCloud rappers, Slim Shady’s hard-hitting rhymes is refreshing. He jumps from acceptably stroking his own ego (“Me and you are not alike/Bitch, I wrote ‘Stan’!”) on “Walk on Water” to killing Donald Trump on “Untouchable” to suffocating relationships on “Tragic Endings,” proving that even nine studio albums later, Eminem is still king.
“Revival” can be streamed on Spotify, Apple Music, and iTunes. Let’s see if this debuts at the number one spot!
Featured image from TripSavvy