Rich Brian releases his “Unfinished” Music Video for ‘Love In My Pocket’!

Rich Brian goes interactive with his music video for ‘Love In My Pocket’!

Rapper, producer, singer, and songwriter Rich Brian releases his latest single, “Love In My Pocket”, via 88rising, distributed by 12Tone Music

The upbeat song is led by a distinct bass line that adds an interesting element to Brian’s voice. In a typical Rich Brian fashion, he ends the song with his rap skills with a quick-hitting verse on the theme of “Love In My Pocket.”

Speaking on “Love In My Pocket”, Brian remarks,

“This song is about living in an environment of attention being sought with love happening around you that you feel like you deserve to experience but don’t know how to get, and fears being conquered.”

The first Asian musical artist to reach #1 on iTunes’ Hip Hop charts, Indonesian Brian Imanuel Soewarno, better known as Rich Brian, has been the leading force of a movement that’s both diversifying and transforming hip-hop culture as a whole.

One of the monumental figures of Asian rap today, with more than 3.2 million followers on Instagram alone and over 1.7B streams globally, Brian continues to earn his strides all over the world.

Music Video fan interactions

Written and produced by Bekon and The Donuts, “Love In My Pocket” is a summer jam that offers a new flavor to Rich Brian’s music and marks a new chapter for him.

The rapper also released an accompanying music video for his single. At the start of the video, Brian jokes that since he couldn’t go on tour this year, he ran out of budget for the vfx on the video.

The video shows him walking on a treadmill in front of a green screen. It may seem “unfinished” but it is actually intentional as Rich Brian wants his fans to add their own effects to it.

Watch the music video below!


Some of his fans took to twitter to showcase their hilarious takes on the video.

User @jojischeerios placed Brian into the limitless world of Minecraft.

Meanwhile, user @ryluhee put Brian in a subway bopping to his song.

You can also stream it on Spotify!


More Rich Brian?

“Love In My Pocket”  is Rich Brian’s second single of the year. It follows his smash hit, “Bali”, released on April 10. Featuring Guapdad 4000, “Bali” has crossed over 20.5M streams since its release.

Check out its official music video!


What do you think about Rich Brian’s quirky concept?

Feel free to tell us your thoughts and questions down below! Or you can hit us up on our Facebook or Twitter @udouph. And if you liked this story, make sure to stay tuned here on U Do U for more updates!

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