There’s money in a selfie. Two people who know this very well are Kylie Jenner and Rihanna. But is there a difference between their approaches to achieving their success? Here is a success comparison: Rihanna vs Kylie Jenner.
In this age of digital revolution, social media presence makes a great impact on any business. “There’s money in a selfie”—two of the most influential names in the industry is definitely Kylie Jenner and Rihanna. But of course, each and everyone is their own person. With that in mind, here is a succes commparison of Rihanna vs. Kylie Jenner!
Rihanna and Kylie Jenner, as we all know, are very well known personalities. Aside from their outstanding entertainment careers, they have also created their empires in the beauty industry and in the fashion industry too. Let’s dig deeper into these entrepreneurial geniuses’ business success and how their influence helped in the process of achieving so.
Kylie Kristen Jenner or simply Kylie Jenner is the youngest among the Kardashian-Jenner sisters. She rose to fame because of her exposure in the hit reality TV show “Keeping Up With The Kardashians” since 2007.
Aside from being a TV personality, she is also a model, socialite, social media personality, mom, and an entrepreneur. The beautiful star went through many controversies and the most famous one is her lip filler issue. People were accusing her of having her lips done at a very young age and for a while, she denied this but later on admitted that it’s true. What’s amazing about this entrepreneurial genius is that she made an empire through her lip controversy. Since she became very well-known for her full lips, she leveraged this and established a business in the beauty industry starting with her infamous Kylie Lip Kits.
The makeup empire, Kylie Cosmetics, was established back in 2016. Originally it was called Kylie Lip Kits because that was initially the only products sold in the line, a lip kit containing a liquid lipstick with matching lip liner to achieve that “Kylie pout”. Despite the line being bashed by thousands of people, it was still a huge success. Now, they have expanded to selling eyeshadow palettes, highlighters, concealers, makeup brushes, and more. Also, Kylie Cosmetic is one of the biggest and fastest growing makeup lines in the world today!
Social Media Influence and Success
Back in 2014 and 2015, Kylie and her sister, Kendall, were listed by Time magazine as one of the most influential teens in the world. Last year, she was part of the top 10 most followed people on Instagram with 122 million followers at the time. She also has 26 million followers on Twitter.
Kylie Jenner understands the influence she holds with the huge following she has. She said that social media is a great tool to connect and hear her fans and customers. One simple post from Kylie about her daily life garners millions of engagements, think about how helpful this is for her businesses. It seems like she doesn’t even need an entire marketing campaign to promote her new products, all she needs to do is to post a story about it and voila! Millions of sales! Fame and social media really is the perfect combo for this amazing businesswoman.
It’s not a surprise that Kylie Jenner’s success was acknowledged by Forbes. She was listed as the youngest in America’s richest self-made women and expected to be the youngest self-made billionaire by the end of this year. And even though many ridiculed incorporating “self-made” to her name, we cannot deny that regardless of what people think of her, she is doing pretty dang amazing for a 20-year-old.
Robyn Rihanna Fenty, also known as Rihanna, is a spectacular singer who was born in Barbados. In 2005, she released her debut album ‘Music of the Sun’ and skyrocketed to fame after that. The extremely talented pop star continuously creates hit after hit and as proof to her musical excellence, she has, by far, won 9 Grammy’s, 12 Billboard Music Awards, 13 American Music Awards, and more.
Aside from Rihanna’s musical prowess, this incredible woman has also shined in her other endeavors such as her business ventures in the beauty and fashion industry. Her fame brought to her by her music career made it a breeze to market her products.
Rihanna named her makeup line after her family name Fenty. Fenty Beauty was launched back in September 2017. The company aims to celebrate all types of beauty no matter where you come from and what color your skin you have. They made 50 shades of foundation which was commended by millions of people and business critics. In the same year of the brand’s launch, Fenty Beauty was named by Time Magazine as one of the best inventions of 2017.
Social Media Influence and Success
Just like what was mentioned above, Rihanna gained her fame from her music career. She is known all over the world so it’s no surprise that she has millions of followers on her social media accounts. Of course, just like what every good businesswoman she leveraged on this and it was, of course, one of the great boosts for her businesses. The ‘Umbrella’ hitmaker started to be very active on social media and enjoyed it very much but later on laid low. For the pop star, social media is a great marketing platform and channel to connect with her fans but she realized that “There’s a battle between what you genuinely want to share and what people care to know”.
Rihanna, amazingly, uses all her businesses to promote her advocacy which is to be inclusive of all people regardless of shape and color. One is Fenty Beauty, another is Fenty x Savage. Fenty x Savage is a lingerie line anti-body shaming. During its fashion show, September 13, 2018, the line showcased beautiful women including two pregnant ladies. The show was a huge success. It was meaningful and the critics loved it. Rihanna is revolutionizing the world of fashion. Soon, she will be launching a luxury clothing brand together with the fashion giant, LVMH.
Rihanna’s career in both music and business world is no doubt an incredible success. It is also admirable how she uses her influence to send a beautiful message to her fans and to the rest of the world. Kudos to her for braving to make a difference and for inspiring young minds to do the same.
In conclusion, Rihanna and Kylie Jenner are both hardworking people who give their all in their every venture. They both made a wise decision on leveraging their fame in their own ways. May it be marketing business to a maximum or promoting a message. The pop star and tv personality definitely empowered their fans one way or another. Congratulations to both of them and more power!
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