Jack White’s stepping up his anti-phone approach this year. If you’re in line to catch him at a show soon, you’ll be keeping your phone in a Yondr-branded pouch for the duration of his set.
Phone in One Hand, Drink in the Other
It’s no secret that White dislikes performing to a sea of phones during concerts. Over the last few years, he’s made it a point of talking to the crowd about being in the moment rather than documenting it. The singer-songwriter suggests that he’s “wasting time” performing for crowds who literally can’t even clap because their hands are too busy holding phones and drinks. In an interview with late night talkshow host Conan O’Brien, he explains that the no-phone practice also benefits those standing behind the crowd as it lessens the distraction between them and the artist performing on stage.
“A 100% Human Experience”
In preparation for his coming US tour supporting his upcoming album “Boarding House Reach”, White’s camp released a statement regarding their new policy. The statement reads, “We think you’ll enjoy looking up from your gadgets for a little while and experience music and our shared love of it IN PERSON. Upon arrival at the venue, all phones and other photo or video-capturing gizmos will be secured in a Yondr pouch that will be unlocked at the end of the show. You keep your pouch-secured phone on you during the show and, if needed, can unlock your phone at any time in a designated Yondr Phone Zone located in the lobby or concourse.”
The idea of having content to post on their social media is a nightmare for the general public nowadays but Jack White and his team has that covered: “For those looking to do some social media postings, let us help you with that. Our official tour photographer will be posting photos and videos after the show at jackwhiteiii.com and the new Jack White Live Instagram account @officialjackwhitelive. Repost our photos & videos as much as you want and enjoy a phone-free, 100% human experience.”
White isn’t the first performer to adopt this practice. Fellow musicians like Guns N Roses, Alicia Keys, the Lumineers, and comedians Chris Rock, Louis CK, and Dave Chappelle have turned to Yondr to create a more human concert experience. Graham Dugoni, founder of Yondr, explains that the concept of being able to experience something while documenting it at the same time is fallacy. “When you use your phone to record something or are texting you are not really there. Your mind is somewhere else,” he says.
If anything, we totally agree with the performers who are pushing for this policy. Put down the phones and enjoy the moment! You can update your (unimportant) social media profiles later.
Featured image from Soundfully